Aim Create has carried out a Brand Focus study.
The Danish shoppers generally want more innovation from the suppliers of groceries.
Some, however, have a significant focus on innovation.
Consumers designate the brands KiMS, Arla, Toms and Coca-Cola to be the most innovative brands in the Danish grocery trade.
Over the years, Sander Gruppen has been involved in development processes, design and production, in relation to getting some of the above companies' products, presented innovatively and creatively.
Read the article on LinkedIn here.