For a few years, we have been trying to establish an area of permanent branding in some of the border stores.
We have had several different solutions, but either we or our customers have not been satisfied or have not been financially approved.
Our cooperation with Sander Gruppen started with simple things, as small displays.
Recently they made a bid on a solution for one of our border customers. After a couple of tries, we found the right solution.
We wanted to achieve uniformity across our different brands, but also a flexible solution on which we can change the message, for example at a launch.
We have achieved that by setting up light frames where we can change the canvas, and quickly create a completely new environment.
The black background makes the products stand out and collects them at the same time.
In addition, we mounted three large luminous cans, which ensures that our products can easily be found.
Our customer liked the presentation and we were awarded a new and much better placement in the store. We have not only achieved a better placement in the category but now have a dominant position in the store, and it's easily navigated to - the "CULT corner"
After establishing this corner we have received more inquiries from other customers, who also want a special made solution, we have already established store number two.
The commercial film here shows the environment that has been created.
Chris Frey Etefors - Trade Marketing Manager, CULT